About Us

The company was origionally founded to raise awareness of Coeliac Disease, Severe Food Allergy, and other medical conditions such as Autism, A.D.H.D and I.B.S, requiring special dietary measures, while at the same time giving very young children role models they can identify with and learn from. Allergy & Intolerance Resources is dedicated to making the lives of anyone with a special dietary requirement, for whatever reason easier, helping those affected to live life to the full. For children, we want to create a world where children with special dietary requirements do not feel stigmatised, isolated, or afraid to eat. The Allergy Chums® are fury, fuzzy, sometimes feathery but always cheeky cartoon animals with a wide variety of special dietary needs. Care providers can see easily with an Allergy Chums® wristband, sticker, or T-Shirt which child must not have, Nuts, Dairy, Gluten, Wheat, or any other trigger food while at the same time children can learn about their allergy or intolerance in a fun way.

For adults we want to enable anyone with a special dietary requirement to eat out with confidence, avoiding misinterpretation, confusion, embarrassment and un-wanted attention. A survey by Allergy U.K found that 49% of those asked said their allergy or intolerance stopped them from eating out last Christmas (2007). Chef-Note® is the first tick box, self completion, printed note pad system, for use by customers with special dietary needs, visiting restaurants, or any other catering establishment. 

We have four main product ranges:       

For more detailed information on each of these product ranges please visit their individual pages.

                                                                    We are passionate about sourcing our products from the U.K. Our Bone China Pottery comes from Staffordshire the heart of British pottery manufacturing, our wristbands are made in Devon, our Chef Note pads are printed in Somerset, our stickers are also made in Staffordshire and our Clothing is decorated here in the U.K. We will always endevour to support the U.K manufacturing industry, and provide our customers with the quality they expect and deserve.

At Food Allergy & Intolerance Resources we believe that scare tactics are not the way to encourage young children to stick to a restricted diet.

Instead of the use of fear we believe in the use of gentle encouragement through learning & fun. This is the ethos behind Allergy Chums ® , Safety Baby’s ™, and Healthy Bunny & Friends ™.

Later in the year we will be expanding the Safety Bayby's range but for now the main product here is the duo safety sticker pack. A great tool for teaching your newly mobile explorer exactly which foods in the kitchen cupboards and fridge are "Safe" and "Not Safe". They are grat for highlighting danger area's such as Electrical Sockets, Oven Doors, Appliences and more.

We are very excted at the moment about the launch  of Chef-Note®. A completely new way to eat out withconfidence. There is now a travel edition available in French, Spanish, German, & Italian.

Finally  we come to Healthy Bunny and Friends. It is so hard with all of the external pressures of modern society to get children interested in eating a healthy diet. It is hard enough as an adult. Lets face it, a pizza is always going to look more attractive that a bowl of peas anyday. In spite of this, these characters have been developed so that when little ones do take an interest in their green's they can be rewarded, and when they would rather use them as amunition for the family dog, they can be gently encouraged to follow in the veg eating footsteps of Healthy Bunny & Freinds™.